Caraway Home Case Study
$68k
Monthly revenue increase
$75k
Chargebacks prevented each month
115+ hours
saved each month
“If you’re serious about protecting your revenue and customers, NoFraud is an excellent investment. The platform is user-friendly, the support is unmatched, and you have a team right behind you, ready to safeguard your inventory and revenue.”
Ashley Harris, Customer Success Manager, Caraway Home
Caraway Home is a leading sustainable houseware brand that emphasizes non-toxic and eco-friendly kitchen and home products. Known for its commitment to customer well-being and product safety, Caraway has built a strong reputation among consumers who value clean, sustainable living. The brand’s commitment to customer satisfaction drives their ongoing efforts to ensure that every interaction, from purchase to support, reflects the high standards that Caraway’s loyal customers have come to expect.
Top 3 Challenges
As Caraway Home became increasingly popular with consumers, they encountered new challenges in maintaining the security and efficiency of their transaction processes. Popular products often attract more attention from fraudsters. And as fraud attempts became more frequent, managing these incidents quickly became a substantial strain on Caraway’s resources — especially during high-demand periods — often slowing shipping times and hurting the customer experience.
1. High Rate of Fraudulent Transactions: Cutting Into Revenue
Before implementing NoFraud, approximately 18% of Caraway’s transactions were identified as fraudulent, posing a risk of significant revenue loss. This surge in fraudulent activity demanded immediate attention, particularly as Caraway prepared for its busy holiday season, when any delay or revenue loss could impact the bottom line.
2. Manual Fraud Review Burden: Fraudsters Stealing Time and Resources From Real Customers
Caraway’s customer support team was dedicating substantial time to reviewing and investigating potential fraud cases. The manual fraud checks diverted valuable resources away from supporting legitimate customers, creating an operational bottleneck that reduced team efficiency and slowed response times for real customer issues.
3. Too Much Fraud to Scale: Chipping Away at the Customer Experience
Frequent manual fraud checks introduced delays and additional verification steps, which could lead to customer frustration and even lost sales. The heightened scrutiny on transactions, though necessary for fraud prevention, risked eroding customer trust if not managed in a seamless, customer-friendly way.
Why Caraway Home Chose NoFraud
To address these issues, Caraway Home turned to NoFraud’s automated fraud prevention platform, which provides essential tools to streamline order approvals and enhance customer satisfaction. Caraway was especially impressed with how NoFraud’s solution fit the unique needs of brands within the home and garden category.
In this industry, 34.41% of orders that Shopify would cancel are deemed safe to ship by NoFraud, and 86.41% of orders that Shopify recommends for investigation are actually safe to ship without extra review. This precision allowed Caraway to confidently approve transactions that other systems might delay, optimizing both order processing and customer satisfaction. Caraway chose NoFraud for the following reasons.
“NoFraud has made such an impact in a short time, especially at a critical time for our business. The dashboard is easy to navigate, and we can easily see any patterns or red flags, which is especially helpful during our busy season.”
Ashley Harris, Customer Success Manager
1. Intuitive Dashboard: Making Informed Decisions Quickly and Easily
NoFraud’s dashboard provides Caraway with real-time insights into the health of their transactions. The easy-to-use interface allows the team to quickly assess patterns, identify red flags, and adjust fraud prevention measures as needed. Ashley Harris highlights the dashboard’s role in making fraud detection straightforward, especially during Q4 when transaction volumes are at their highest.
2. Automated Fraud Detection: Prioritizing the Customer Experience
NoFraud’s automation significantly reduces the need for manual fraud reviews, allowing the team to redirect their focus toward genuine customer interactions. By automatically flagging suspicious transactions, NoFraud lifts the operational burden from Caraway’s support team and enables faster responses to legitimate orders, helping the team provide a smoother customer experience overall.
3. Proactive and Reliable Support: Keeping the Customer Experience Seamless
NoFraud’s dedicated support ensures that Caraway has access to prompt assistance whenever they encounter emerging fraud trends. The customer success team at NoFraud works closely with Caraway to stay ahead of evolving fraud tactics, providing a quick turnaround on any issues. Ashley praises this support, noting that the peace of mind NoFraud provides is invaluable, especially when handling sensitive customer interactions.
Caraway’s Results With NoFraud
With NoFraud integrated into their operations, Caraway Home has seen substantial improvements across multiple areas, which have ultimately optimized operational efficiency, improved the customer experience, and boosted revenue.
1. Growing Monthly Revenue by $68,000
Through NoFraud’s precise transaction screening, Caraway gained $68k in monthly revenue. NoFraud’s automated accuracy ensures that more legitimate transactions, which Shopify might otherwise flag for review or fail, are approved smoothly. This streamlined approach reduces friction at checkout, protects revenue, and enhances customer satisfaction by allowing legitimate orders to proceed without delays.
2. Reducing Fraudulent Transactions by 50%
With deep industry knowledge and an understanding of Caraway’s business needs, NoFraud set up targeted automations and monitoring systems that cut fraudulent activity in half. The increase in security — customized to their business needs — has deterred fraudsters, allowing Caraway to operate with greater confidence during peak sales periods. NoFraud continues to be a valued partner, proactively flagging emerging threats and continuing to tailor solutions that help Caraway stay ahead of evolving fraud tactics and further reduce risks.
3. Preventing $75,000 in Chargebacks & Related Fees Each Month
NoFraud’s proactive approach blocks close to $75,000 in fraudulent transactions every month that Shopify would otherwise approve. This safeguard prevents costly chargeback fees, preserves inventory, and eliminates the need for time-intensive chargeback disputes, ultimately protecting Caraway’s reputation and ensuring a seamless customer experience.
4. Gaining 115+ Hours Back Each Month to Focus on Real Customers
NoFraud’s automation significantly reduces Caraway’s manual review workload, freeing up time for the support team to focus on genuine customer inquiries. With fewer fraud-related distractions, Caraway’s team can provide more personalized and attentive service to legitimate customers, enhancing the overall customer experience.
5. Enhancing Customer Trust and Experience
The streamlined fraud prevention system reassured customers that their transactions were secure without introducing unnecessary delays. This efficiency helped Caraway maintain a high level of trust with its customers, reinforcing the brand’s reputation for safe, reliable, and user-friendly service.
Partnering with NoFraud has empowered Caraway Home to protect its revenue, improve operational efficiency, and provide a frictionless experience for customers. NoFraud’s automated fraud detection and dedicated support have been instrumental in helping Caraway continue to deliver exceptional service during its busiest seasons. The collaboration has strengthened Caraway’s fraud defenses, enabling the brand to scale confidently while focusing on what they do best: delivering high quality, sustainable home products.
Book NoFraud Demo Today
See Our Accurate Real-Time Fraud Screening for eCommerce in Action
Customer Testimonials
Praise From Some of Our
Successful Customers
“5 stars across the board! We switched to NoFraud a year ago and not only did my approval rate increase drastically but pricing was also a lot more competitive. The integration is seamless and literally worked out of the box with zero changes to our current workflow.”
“NoFraud has been absolutely amazing. Before NoFraud, we were suffering from a barrage of fraud attempts, which resulted in tens of thousands of dollars of chargebacks. Once you install this app, fraudsters will give up hope. I think it’s a no-brainer.”
“Implementing NoFraud has vastly improved our business operations, not only by significantly reducing chargebacks and false positives, but by turning our inefficient fraud prevention process into a simple pass/fail decision that saves us loads of time and stress.”
“This is some of the best money we have ever spent. Integrating the app was quick and smooth, the support is fantastic and far superior to the service offered by some of their competitors. Our fraudulent orders have dropped by almost 60% since integrating NoFraud as compared to Signifyd and all orders that are charged-back are quickly reimbursed.”
“I switched to NoFraud from another guaranteed fraud prevention provider. My approval rate improved, pricing was more competitive, NoFraud customer support is superb and the user interface is intuitive and informative. My only regret is that I did not make the change sooner.”
“Normally not one to write reviews but absolutely must applaud NoFraud. I switched over from a big name competitor that dropped the ball huge on support. I’ve had no such issues with NoFraud — their support agents has been super responsive. The sales folks answered my every detailed question — even digging into API documentation. Their onboarding team was top notch. I was up and running super quick! Very happy.”
“The NoFraud app is really easy to install and set up. NoFraud’s analysis has been much more effective than the standard default Shopify fraud analysis. It catches fraud missed by Shopify and passes orders that Shopify said were high risk. Best part is, you can contact NoFraud and speak with someone.”
“The team at NoFraud are amazing. They have been a strong partner against the fraudsters. Right before we signed up we were hit with several thousand dollars of Mule Fraud. The addition of this app has definitely saved us money. Worth every penny. I would totally recommend them.”
“We can’t say enough wonderful things about the team at NoFraud. They are extremely responsive, knowledgeable, and easy to work with. The peace of mind we get from knowing that they are handling the fraud check process is invaluable. NoFraud’s system consistently delivers accurate order ratings and recommendations.”
“NoFraud has been fantastic. We switched from Signifyd and haven’t looked back. Better rates, vastly simpler customer service, easier touch points for service/help, chargeback protection and filing on our behalf (this was huge — of the few chargebacks we’ve gotten, NoFraud takes care of them and we’re good to go!). Super fast verifications (if/when needed). Great staff. All in all, definitely recommend going with this app!”
“Excellent communication. Easy to use service. Available to resolve and questions or concerns that arise in a timely manner.”
“NoFraud’s ability to extend internationally is great since we have no experience or knowledge in international sales. Without NoFraud, we’d have to learn everything there is to know about fraud detection in another market.”
“When I did a chargeback audit over the last 5 years before NoFraud, I saw that had I been a NoFraud customer for 10 years, I could’ve bought a boat with all the savings.”
“We didn’t realize how much money we were leaving on the table until we used NoFraud.”
“Turning NoFraud on was like a magic switch. Poof! All of a sudden our fraud problems disappeared.”
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Read More“If you’re serious about protecting your revenue and customers, NoFraud is an excellent investment. The platform is user-friendly, the support is unmatched, and you have a team right behind you, ready to safeguard your inventory and revenue.”
Ashley Harris, Customer Success Manager, Caraway Home
Caraway Home is a leading sustainable houseware brand that emphasizes non-toxic and eco-friendly kitchen and home products. Known for its commitment to customer well-being and product safety, Caraway has built a strong reputation among consumers who value clean, sustainable living. The brand’s commitment to customer satisfaction drives their ongoing efforts to ensure that every interaction, from purchase to support, reflects the high standards that Caraway’s loyal customers have come to expect.
Top 3 Challenges
As Caraway Home became increasingly popular with consumers, they encountered new challenges in maintaining the security and efficiency of their transaction processes. Popular products often attract more attention from fraudsters. And as fraud attempts became more frequent, managing these incidents quickly became a substantial strain on Caraway’s resources — especially during high-demand periods — often slowing shipping times and hurting the customer experience.
1. High Rate of Fraudulent Transactions: Cutting Into Revenue
Before implementing NoFraud, approximately 18% of Caraway’s transactions were identified as fraudulent, posing a risk of significant revenue loss. This surge in fraudulent activity demanded immediate attention, particularly as Caraway prepared for its busy holiday season, when any delay or revenue loss could impact the bottom line.
2. Manual Fraud Review Burden: Fraudsters Stealing Time and Resources From Real Customers
Caraway’s customer support team was dedicating substantial time to reviewing and investigating potential fraud cases. The manual fraud checks diverted valuable resources away from supporting legitimate customers, creating an operational bottleneck that reduced team efficiency and slowed response times for real customer issues.
3. Too Much Fraud to Scale: Chipping Away at the Customer Experience
Frequent manual fraud checks introduced delays and additional verification steps, which could lead to customer frustration and even lost sales. The heightened scrutiny on transactions, though necessary for fraud prevention, risked eroding customer trust if not managed in a seamless, customer-friendly way.
Why Caraway Home Chose NoFraud
To address these issues, Caraway Home turned to NoFraud’s automated fraud prevention platform, which provides essential tools to streamline order approvals and enhance customer satisfaction. Caraway was especially impressed with how NoFraud’s solution fit the unique needs of brands within the home and garden category.
In this industry, 34.41% of orders that Shopify would cancel are deemed safe to ship by NoFraud, and 86.41% of orders that Shopify recommends for investigation are actually safe to ship without extra review. This precision allowed Caraway to confidently approve transactions that other systems might delay, optimizing both order processing and customer satisfaction. Caraway chose NoFraud for the following reasons.
“NoFraud has made such an impact in a short time, especially at a critical time for our business. The dashboard is easy to navigate, and we can easily see any patterns or red flags, which is especially helpful during our busy season.”
Ashley Harris, Customer Success Manager
1. Intuitive Dashboard: Making Informed Decisions Quickly and Easily
NoFraud’s dashboard provides Caraway with real-time insights into the health of their transactions. The easy-to-use interface allows the team to quickly assess patterns, identify red flags, and adjust fraud prevention measures as needed. Ashley Harris highlights the dashboard’s role in making fraud detection straightforward, especially during Q4 when transaction volumes are at their highest.
2. Automated Fraud Detection: Prioritizing the Customer Experience
NoFraud’s automation significantly reduces the need for manual fraud reviews, allowing the team to redirect their focus toward genuine customer interactions. By automatically flagging suspicious transactions, NoFraud lifts the operational burden from Caraway’s support team and enables faster responses to legitimate orders, helping the team provide a smoother customer experience overall.
3. Proactive and Reliable Support: Keeping the Customer Experience Seamless
NoFraud’s dedicated support ensures that Caraway has access to prompt assistance whenever they encounter emerging fraud trends. The customer success team at NoFraud works closely with Caraway to stay ahead of evolving fraud tactics, providing a quick turnaround on any issues. Ashley praises this support, noting that the peace of mind NoFraud provides is invaluable, especially when handling sensitive customer interactions.
Caraway’s Results With NoFraud
With NoFraud integrated into their operations, Caraway Home has seen substantial improvements across multiple areas, which have ultimately optimized operational efficiency, improved the customer experience, and boosted revenue.
1. Growing Monthly Revenue by $68,000
Through NoFraud’s precise transaction screening, Caraway gained $68k in monthly revenue. NoFraud’s automated accuracy ensures that more legitimate transactions, which Shopify might otherwise flag for review or fail, are approved smoothly. This streamlined approach reduces friction at checkout, protects revenue, and enhances customer satisfaction by allowing legitimate orders to proceed without delays.
2. Reducing Fraudulent Transactions by 50%
With deep industry knowledge and an understanding of Caraway’s business needs, NoFraud set up targeted automations and monitoring systems that cut fraudulent activity in half. The increase in security — customized to their business needs — has deterred fraudsters, allowing Caraway to operate with greater confidence during peak sales periods. NoFraud continues to be a valued partner, proactively flagging emerging threats and continuing to tailor solutions that help Caraway stay ahead of evolving fraud tactics and further reduce risks.
3. Preventing $75,000 in Chargebacks & Related Fees Each Month
NoFraud’s proactive approach blocks close to $75,000 in fraudulent transactions every month that Shopify would otherwise approve. This safeguard prevents costly chargeback fees, preserves inventory, and eliminates the need for time-intensive chargeback disputes, ultimately protecting Caraway’s reputation and ensuring a seamless customer experience.
4. Gaining 115+ Hours Back Each Month to Focus on Real Customers
NoFraud’s automation significantly reduces Caraway’s manual review workload, freeing up time for the support team to focus on genuine customer inquiries. With fewer fraud-related distractions, Caraway’s team can provide more personalized and attentive service to legitimate customers, enhancing the overall customer experience.
5. Enhancing Customer Trust and Experience
The streamlined fraud prevention system reassured customers that their transactions were secure without introducing unnecessary delays. This efficiency helped Caraway maintain a high level of trust with its customers, reinforcing the brand’s reputation for safe, reliable, and user-friendly service.
Partnering with NoFraud has empowered Caraway Home to protect its revenue, improve operational efficiency, and provide a frictionless experience for customers. NoFraud’s automated fraud detection and dedicated support have been instrumental in helping Caraway continue to deliver exceptional service during its busiest seasons. The collaboration has strengthened Caraway’s fraud defenses, enabling the brand to scale confidently while focusing on what they do best: delivering high quality, sustainable home products.
Book NoFraud Demo Today
See Our Accurate Real-Time Fraud Screening for eCommerce in Action
Customer Testimonials
Praise From Some of Our
Successful Customers
“5 stars across the board! We switched to NoFraud a year ago and not only did my approval rate increase drastically but pricing was also a lot more competitive. The integration is seamless and literally worked out of the box with zero changes to our current workflow.”
“NoFraud has been absolutely amazing. Before NoFraud, we were suffering from a barrage of fraud attempts, which resulted in tens of thousands of dollars of chargebacks. Once you install this app, fraudsters will give up hope. I think it’s a no-brainer.”
“Implementing NoFraud has vastly improved our business operations, not only by significantly reducing chargebacks and false positives, but by turning our inefficient fraud prevention process into a simple pass/fail decision that saves us loads of time and stress.”
“This is some of the best money we have ever spent. Integrating the app was quick and smooth, the support is fantastic and far superior to the service offered by some of their competitors. Our fraudulent orders have dropped by almost 60% since integrating NoFraud as compared to Signifyd and all orders that are charged-back are quickly reimbursed.”
“I switched to NoFraud from another guaranteed fraud prevention provider. My approval rate improved, pricing was more competitive, NoFraud customer support is superb and the user interface is intuitive and informative. My only regret is that I did not make the change sooner.”
“Normally not one to write reviews but absolutely must applaud NoFraud. I switched over from a big name competitor that dropped the ball huge on support. I’ve had no such issues with NoFraud — their support agents has been super responsive. The sales folks answered my every detailed question — even digging into API documentation. Their onboarding team was top notch. I was up and running super quick! Very happy.”
“The NoFraud app is really easy to install and set up. NoFraud’s analysis has been much more effective than the standard default Shopify fraud analysis. It catches fraud missed by Shopify and passes orders that Shopify said were high risk. Best part is, you can contact NoFraud and speak with someone.”
“The team at NoFraud are amazing. They have been a strong partner against the fraudsters. Right before we signed up we were hit with several thousand dollars of Mule Fraud. The addition of this app has definitely saved us money. Worth every penny. I would totally recommend them.”
“We can’t say enough wonderful things about the team at NoFraud. They are extremely responsive, knowledgeable, and easy to work with. The peace of mind we get from knowing that they are handling the fraud check process is invaluable. NoFraud’s system consistently delivers accurate order ratings and recommendations.”
“NoFraud has been fantastic. We switched from Signifyd and haven’t looked back. Better rates, vastly simpler customer service, easier touch points for service/help, chargeback protection and filing on our behalf (this was huge — of the few chargebacks we’ve gotten, NoFraud takes care of them and we’re good to go!). Super fast verifications (if/when needed). Great staff. All in all, definitely recommend going with this app!”
“Excellent communication. Easy to use service. Available to resolve and questions or concerns that arise in a timely manner.”
“NoFraud’s ability to extend internationally is great since we have no experience or knowledge in international sales. Without NoFraud, we’d have to learn everything there is to know about fraud detection in another market.”
“When I did a chargeback audit over the last 5 years before NoFraud, I saw that had I been a NoFraud customer for 10 years, I could’ve bought a boat with all the savings.”
“We didn’t realize how much money we were leaving on the table until we used NoFraud.”
“Turning NoFraud on was like a magic switch. Poof! All of a sudden our fraud problems disappeared.”
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