Credo Beauty Case Study
2.6%
Increase in monthly revenue
$8.5k
Chargebacks prevented each month
55+
Hours saved each month
“NoFraud has been essential to Credo Beauty’s success in preventing fraud and simplifying operations. From blocking reseller abuse to reducing chargebacks, NoFraud has allowed us to focus on what matters most — our customers and their experience. This partnership has truly elevated our ability to grow while protecting our brand and revenue.”
Rebecca Armstrong, Director of eCommerce at Credo Beauty
Credo Beauty is a leader in clean beauty, committed to transparent ingredient sourcing, sustainable packaging, and ethical standards. With one of the strictest definitions of “clean beauty” globally, Credo has built a reputation around customer trust and a high-quality shopping experience. However, as the brand grew, it encountered complex fraud challenges — particularly in managing reseller fraud and chargebacks — that strained resources and impacted revenue.
Top 4 Challenges
As Credo Beauty’s popularity surged, the brand faced a series of challenges that threatened its ability to maintain efficient operations and serve loyal customers. These challenges burdened the team, placing significant pressure on Credo’s resources.
1. Reseller Abuse Attacks
As Credo’s popularity and demand grew, it became a target for unauthorized resellers purchasing products in bulk to resell at inflated prices. These attacks came in waves, sometimes totaling $15,000–$20,000 worth of purchases in a single week. Resellers would deplete Credo’s inventory, leaving genuine customers without access to key products. Reseller purchases disrupted Credo’s supply chain and forced the brand to restock more frequently, increasing operational costs and limiting availability for loyal customers. Resellers also threatened Credo’s brand reputation, as their actions could lead to higher product prices and undermine the trust that Credo had built with its customer base.
2. Return Fraud/Refund Abuse
Return fraud posed a significant challenge for Credo Beauty, leading to revenue losses, inventory disruptions, and operational strain. Customers exploited policies through “wardrobing,” claiming “item not received,” and excessive returns, rendering products unsellable and skewing stock data. Manual reviews and restocking costs further strained resources, diverting attention from customer experience initiatives. These issues underscored the need for a solution to block abusive behaviors, protect revenue, and maintain operational efficiency while preserving a fair return process for loyal customers.
3. High Chargeback Volume
Ahead of one of their busiest seasons, Credo faced an overwhelming 3,500 chargebacks in a month, creating a severe financial and operational strain. This high volume of chargebacks was driven by fraudulent transactions that were difficult to detect and prevent with Credo’s existing tools. Each chargeback represented not only a loss in revenue but also additional fees and administrative efforts to dispute charges, consuming valuable resources that could have been invested elsewhere. The scale of chargebacks exposed the limitations of Credo’s fraud prevention capabilities, underscoring the need for a more advanced, automated solution.
4. Operational Strain on CX Team
Without an efficient fraud prevention system, Credo’s customer experience team found itself bogged down by the need to manually review numerous suspicious orders daily. This task required significant time and effort, preventing the team from focusing on high-value activities like responding to customer inquiries, enhancing loyalty programs, and improving the overall shopping experience. The CX team’s focus on fraud reviews created a bottleneck in Credo’s operations, limiting their ability to work on initiatives that could drive long-term growth and customer retention. As a result, managing fraud became a burden on resources that were crucial for Credo’s strategic priorities.
Why Credo Beauty Chose NoFraud
Credo Beauty implemented NoFraud to address these fraud-related challenges. The seamless integration with Shopify Plus allowed Credo to launch quickly, and NoFraud’s customization options made it possible to set specific fraud rules to minimize reseller abuse and reduce chargeback risk. Here are the top four reasons Credo chose NoFraud.
1. Flexible, Customizable Fraud Detection
NoFraud’s tailored fraud rules allowed Credo to define specific thresholds for bulk purchases, automatically blocking unauthorized resellers without impacting legitimate customer orders. This solution gave Credo confidence in managing its inventory for genuine customers, reducing product stockouts caused by resellers and preserving availability for loyal shoppers. By focusing fraud detection on reseller behaviors, NoFraud minimized abuse, securing the brand’s valuable products for real buyers and preserving customer trust.
2. Automated Order Screening With Accurate Approvals and Denials
NoFraud’s system streamlined fraud checks by automatically approving legitimate orders and blocking suspicious ones that could lead to chargebacks or inventory abuse. This automated process saved Credo’s team from time-consuming manual reviews, freeing up resources and allowing them to focus on core business functions. With a sophisticated system ensuring the right orders passed through, Credo enhanced both its security and customer experience without adding operational friction.
3. Chargeback Prevention
NoFraud’s proactive fraud detection helped Credo avoid chargebacks by identifying and blocking fraudulent orders before they reached fulfillment. Previously, Credo faced thousands of chargebacks monthly, creating a substantial revenue drain and operational challenge. By leveraging NoFraud’s advanced fraud detection, Credo achieved significant chargeback reduction, reinforcing the brand’s bottom line and providing financial security as it grew.
4. Operational Efficiency Gains
Automated fraud reviews through NoFraud significantly reduced the manual workload for Credo’s CX team. Hours previously spent reviewing suspicious transactions were reallocated to strategic initiatives that drove customer engagement and satisfaction. By freeing the CX team from repetitive fraud checks, Credo enhanced its ability to deliver personalized service, strengthening customer loyalty and brand reputation.
Credo Beauty’s Results With NoFraud
NoFraud has equipped Credo Beauty with a robust suite of fraud prevention tools that not only safeguard revenue but also set the foundation for long-term growth. By streamlining transaction approvals and blocking fraudulent activity, NoFraud contributes directly to Credo’s bottom line and enables a smoother customer experience. The platform’s precision and automation allow Credo to reduce unnecessary operational costs, increase order value, and serve genuine customers without friction. With a proactive approach that enhances customer satisfaction and retention, NoFraud supports Credo’s journey toward higher profitability and positions them for continued success in the competitive eCommerce space.
1. 2.6% Monthly Revenue Increase From Approved Orders
With NoFraud’s precision fraud filters effectively blocking fake customers, more authentic orders pass through — orders that Shopify’s filters would otherwise block or flag for review. This improvement has directly contributed to an additional 2.6% in revenue for the company. By reducing obstacles for legitimate transactions, Credo now serves more customers seamlessly, boosting both revenue and customer satisfaction.
2. Saving $8,500 Monthly by Preventing Chargebacks, Reseller Abuse, and Return Fraud
With NoFraud blocking an estimated $8,500 per month in chargebacks (plus, added fees) by preemptively catching fraudulent orders, Credo avoids significant financial setbacks from chargeback costs, revenue loss, and added strain on resources — allowing them to retain more revenue. NoFraud’s advanced technology also helps Credo successfully prevent widespread reseller fraud attacks that previously reached as high as $20,000. Additionally, NoFraud’s customizable rules effectively mitigate return fraud by identifying and blocking patterns of abuse, such as “wardrobing” and false “item not received” claims, ensuring a fair return policy while protecting profitability and operational efficiency.
3. 55+ Hours Saved in Monthly Operational Efficiency
With NoFraud’s highly precise technology, the need for manual reviews has drastically decreased, as fewer transactions require intervention. For those that do, the NoFraud team handles the reviews directly, freeing Credo’s CX team from these time-consuming tasks. This streamlined approach saves the team over 55 hours each month, allowing them to focus on high-impact initiatives like customer engagement and loyalty. By alleviating manual review demands, Credo’s CX team can now prioritize strategic goals, greatly enhancing the overall customer experience.
NoFraud has empowered Credo Beauty to protect its revenue, reduce risk, and streamline operations, all while enhancing the customer experience. With NoFraud handling reseller fraud and chargebacks, Credo’s team has reclaimed valuable time to focus on growth and customer engagement. For high-growth eCommerce brands, NoFraud is an essential tool for ensuring profitability and operational efficiency without compromising customer satisfaction.
Book NoFraud Demo Today
See Our Accurate Real-Time Fraud Screening for eCommerce in Action
Customer Testimonials
Praise From Some of Our
Successful Customers
“5 stars across the board! We switched to NoFraud a year ago and not only did my approval rate increase drastically but pricing was also a lot more competitive. The integration is seamless and literally worked out of the box with zero changes to our current workflow.”
“NoFraud has been absolutely amazing. Before NoFraud, we were suffering from a barrage of fraud attempts, which resulted in tens of thousands of dollars of chargebacks. Once you install this app, fraudsters will give up hope. I think it’s a no-brainer.”
“Implementing NoFraud has vastly improved our business operations, not only by significantly reducing chargebacks and false positives, but by turning our inefficient fraud prevention process into a simple pass/fail decision that saves us loads of time and stress.”
“This is some of the best money we have ever spent. Integrating the app was quick and smooth, the support is fantastic and far superior to the service offered by some of their competitors. Our fraudulent orders have dropped by almost 60% since integrating NoFraud as compared to Signifyd and all orders that are charged-back are quickly reimbursed.”
“I switched to NoFraud from another guaranteed fraud prevention provider. My approval rate improved, pricing was more competitive, NoFraud customer support is superb and the user interface is intuitive and informative. My only regret is that I did not make the change sooner.”
“Normally not one to write reviews but absolutely must applaud NoFraud. I switched over from a big name competitor that dropped the ball huge on support. I’ve had no such issues with NoFraud — their support agents has been super responsive. The sales folks answered my every detailed question — even digging into API documentation. Their onboarding team was top notch. I was up and running super quick! Very happy.”
“The NoFraud app is really easy to install and set up. NoFraud’s analysis has been much more effective than the standard default Shopify fraud analysis. It catches fraud missed by Shopify and passes orders that Shopify said were high risk. Best part is, you can contact NoFraud and speak with someone.”
“The team at NoFraud are amazing. They have been a strong partner against the fraudsters. Right before we signed up we were hit with several thousand dollars of Mule Fraud. The addition of this app has definitely saved us money. Worth every penny. I would totally recommend them.”
“We can’t say enough wonderful things about the team at NoFraud. They are extremely responsive, knowledgeable, and easy to work with. The peace of mind we get from knowing that they are handling the fraud check process is invaluable. NoFraud’s system consistently delivers accurate order ratings and recommendations.”
“NoFraud has been fantastic. We switched from Signifyd and haven’t looked back. Better rates, vastly simpler customer service, easier touch points for service/help, chargeback protection and filing on our behalf (this was huge — of the few chargebacks we’ve gotten, NoFraud takes care of them and we’re good to go!). Super fast verifications (if/when needed). Great staff. All in all, definitely recommend going with this app!”
“Excellent communication. Easy to use service. Available to resolve and questions or concerns that arise in a timely manner.”
“NoFraud’s ability to extend internationally is great since we have no experience or knowledge in international sales. Without NoFraud, we’d have to learn everything there is to know about fraud detection in another market.”
“When I did a chargeback audit over the last 5 years before NoFraud, I saw that had I been a NoFraud customer for 10 years, I could’ve bought a boat with all the savings.”
“We didn’t realize how much money we were leaving on the table until we used NoFraud.”
“Turning NoFraud on was like a magic switch. Poof! All of a sudden our fraud problems disappeared.”
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Approval rate increase
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Annual overhead savings
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Read More“NoFraud has been essential to Credo Beauty’s success in preventing fraud and simplifying operations. From blocking reseller abuse to reducing chargebacks, NoFraud has allowed us to focus on what matters most — our customers and their experience. This partnership has truly elevated our ability to grow while protecting our brand and revenue.”
Rebecca Armstrong, Director of eCommerce at Credo Beauty
Credo Beauty is a leader in clean beauty, committed to transparent ingredient sourcing, sustainable packaging, and ethical standards. With one of the strictest definitions of “clean beauty” globally, Credo has built a reputation around customer trust and a high-quality shopping experience. However, as the brand grew, it encountered complex fraud challenges — particularly in managing reseller fraud and chargebacks — that strained resources and impacted revenue.
Top 4 Challenges
As Credo Beauty’s popularity surged, the brand faced a series of challenges that threatened its ability to maintain efficient operations and serve loyal customers. These challenges burdened the team, placing significant pressure on Credo’s resources.
1. Reseller Fraud Attacks
As Credo’s popularity and demand grew, it became a target for unauthorized resellers purchasing products in bulk to resell at inflated prices. These attacks came in waves, sometimes totaling $15,000–$20,000 worth of purchases in a single week. Resellers would deplete Credo’s inventory, leaving genuine customers without access to key products. Reseller purchases disrupted Credo’s supply chain and forced the brand to restock more frequently, increasing operational costs and limiting availability for loyal customers. Resellers also threatened Credo’s brand reputation, as their actions could lead to higher product prices and undermine the trust that Credo had built with its customer base.
2. Return Fraud/Refund Abuse
Return fraud posed a significant challenge for Credo Beauty, leading to revenue losses, inventory disruptions, and operational strain. Customers exploited policies through “wardrobing,” claiming “item not received,” and excessive returns, rendering products unsellable and skewing stock data. Manual reviews and restocking costs further strained resources, diverting attention from customer experience initiatives. These issues underscored the need for a solution to block abusive behaviors, protect revenue, and maintain operational efficiency while preserving a fair return process for loyal customers.
3. High Chargeback Volume
Ahead of one of their busiest seasons, Credo faced an overwhelming 3,500 chargebacks in a month, creating a severe financial and operational strain. This high volume of chargebacks was driven by fraudulent transactions that were difficult to detect and prevent with Credo’s existing tools. Each chargeback represented not only a loss in revenue but also additional fees and administrative efforts to dispute charges, consuming valuable resources that could have been invested elsewhere. The scale of chargebacks exposed the limitations of Credo’s fraud prevention capabilities, underscoring the need for a more advanced, automated solution.
4. Operational Strain on CX Team
Without an efficient fraud prevention system, Credo’s customer experience team found itself bogged down by the need to manually review numerous suspicious orders daily. This task required significant time and effort, preventing the team from focusing on high-value activities like responding to customer inquiries, enhancing loyalty programs, and improving the overall shopping experience. The CX team’s focus on fraud reviews created a bottleneck in Credo’s operations, limiting their ability to work on initiatives that could drive long-term growth and customer retention. As a result, managing fraud became a burden on resources that were crucial for Credo’s strategic priorities.
Why Credo Beauty Chose NoFraud
Credo Beauty implemented NoFraud to address these fraud-related challenges. The seamless integration with Shopify Plus allowed Credo to launch quickly, and NoFraud’s customization options made it possible to set specific fraud rules to minimize reseller abuse and reduce chargeback risk. Here are the top four reasons Credo chose NoFraud.
1. Flexible, Customizable Fraud Detection
NoFraud’s tailored fraud rules allowed Credo to define specific thresholds for bulk purchases, automatically blocking unauthorized resellers without impacting legitimate customer orders. This solution gave Credo confidence in managing its inventory for genuine customers, reducing product stockouts caused by resellers and preserving availability for loyal shoppers. By focusing fraud detection on reseller behaviors, NoFraud minimized abuse, securing the brand’s valuable products for real buyers and preserving customer trust.
2. Automated Order Screening With Accurate Approvals and Denials
NoFraud’s system streamlined fraud checks by automatically approving legitimate orders and blocking suspicious ones that could lead to chargebacks or inventory abuse. This automated process saved Credo’s team from time-consuming manual reviews, freeing up resources and allowing them to focus on core business functions. With a sophisticated system ensuring the right orders passed through, Credo enhanced both its security and customer experience without adding operational friction.
3. Chargeback Prevention
NoFraud’s proactive fraud detection helped Credo avoid chargebacks by identifying and blocking fraudulent orders before they reached fulfillment. Previously, Credo faced thousands of chargebacks monthly, creating a substantial revenue drain and operational challenge. By leveraging NoFraud’s advanced fraud detection, Credo achieved significant chargeback reduction, reinforcing the brand’s bottom line and providing financial security as it grew.
4. Operational Efficiency Gains
Automated fraud reviews through NoFraud significantly reduced the manual workload for Credo’s CX team. Hours previously spent reviewing suspicious transactions were reallocated to strategic initiatives that drove customer engagement and satisfaction. By freeing the CX team from repetitive fraud checks, Credo enhanced its ability to deliver personalized service, strengthening customer loyalty and brand reputation.
Credo Beauty’s Results With NoFraud
NoFraud has equipped Credo Beauty with a robust suite of fraud prevention tools that not only safeguard revenue but also set the foundation for long-term growth. By streamlining transaction approvals and blocking fraudulent activity, NoFraud contributes directly to Credo’s bottom line and enables a smoother customer experience. The platform’s precision and automation allow Credo to reduce unnecessary operational costs, increase order value, and serve genuine customers without friction. With a proactive approach that enhances customer satisfaction and retention, NoFraud supports Credo’s journey toward higher profitability and positions them for continued success in the competitive eCommerce space.
1. 2.6% Monthly Revenue Increase From Approved Orders
With NoFraud’s precision fraud filters effectively blocking fake customers, more authentic orders pass through — orders that Shopify’s filters would otherwise block or flag for review. This improvement has directly contributed to an additional 2.6% in revenue for the company. By reducing obstacles for legitimate transactions, Credo now serves more customers seamlessly, boosting both revenue and customer satisfaction.
2. Saving $8,500 Monthly by Preventing Chargebacks, Reseller Abuse, and Return Fraud
With NoFraud blocking an estimated $8,500 per month in chargebacks (plus, added fees) by preemptively catching fraudulent orders, Credo avoids significant financial setbacks from chargeback costs, revenue loss, and added strain on resources — allowing them to retain more revenue. NoFraud’s advanced technology also helps Credo successfully prevent widespread reseller fraud attacks that previously reached as high as $20,000. Additionally, NoFraud’s customizable rules effectively mitigate return fraud by identifying and blocking patterns of abuse, such as “wardrobing” and false “item not received” claims, ensuring a fair return policy while protecting profitability and operational efficiency.
3. 55+ Hours Saved in Monthly Operational Efficiency
With NoFraud’s highly precise technology, the need for manual reviews has drastically decreased, as fewer transactions require intervention. For those that do, the NoFraud team handles the reviews directly, freeing Credo’s CX team from these time-consuming tasks. This streamlined approach saves the team over 55 hours each month, allowing them to focus on high-impact initiatives like customer engagement and loyalty. By alleviating manual review demands, Credo’s CX team can now prioritize strategic goals, greatly enhancing the overall customer experience.
NoFraud has empowered Credo Beauty to protect its revenue, reduce risk, and streamline operations, all while enhancing the customer experience. With NoFraud handling reseller fraud and chargebacks, Credo’s team has reclaimed valuable time to focus on growth and customer engagement. For high-growth eCommerce brands, NoFraud is an essential tool for ensuring profitability and operational efficiency without compromising customer satisfaction.
Book NoFraud Demo Today
See Our Accurate Real-Time Fraud Screening for eCommerce in Action
Customer Testimonials
Praise From Some of Our
Successful Customers
“5 stars across the board! We switched to NoFraud a year ago and not only did my approval rate increase drastically but pricing was also a lot more competitive. The integration is seamless and literally worked out of the box with zero changes to our current workflow.”
“NoFraud has been absolutely amazing. Before NoFraud, we were suffering from a barrage of fraud attempts, which resulted in tens of thousands of dollars of chargebacks. Once you install this app, fraudsters will give up hope. I think it’s a no-brainer.”
“Implementing NoFraud has vastly improved our business operations, not only by significantly reducing chargebacks and false positives, but by turning our inefficient fraud prevention process into a simple pass/fail decision that saves us loads of time and stress.”
“This is some of the best money we have ever spent. Integrating the app was quick and smooth, the support is fantastic and far superior to the service offered by some of their competitors. Our fraudulent orders have dropped by almost 60% since integrating NoFraud as compared to Signifyd and all orders that are charged-back are quickly reimbursed.”
“I switched to NoFraud from another guaranteed fraud prevention provider. My approval rate improved, pricing was more competitive, NoFraud customer support is superb and the user interface is intuitive and informative. My only regret is that I did not make the change sooner.”
“Normally not one to write reviews but absolutely must applaud NoFraud. I switched over from a big name competitor that dropped the ball huge on support. I’ve had no such issues with NoFraud — their support agents has been super responsive. The sales folks answered my every detailed question — even digging into API documentation. Their onboarding team was top notch. I was up and running super quick! Very happy.”
“The NoFraud app is really easy to install and set up. NoFraud’s analysis has been much more effective than the standard default Shopify fraud analysis. It catches fraud missed by Shopify and passes orders that Shopify said were high risk. Best part is, you can contact NoFraud and speak with someone.”
“The team at NoFraud are amazing. They have been a strong partner against the fraudsters. Right before we signed up we were hit with several thousand dollars of Mule Fraud. The addition of this app has definitely saved us money. Worth every penny. I would totally recommend them.”
“We can’t say enough wonderful things about the team at NoFraud. They are extremely responsive, knowledgeable, and easy to work with. The peace of mind we get from knowing that they are handling the fraud check process is invaluable. NoFraud’s system consistently delivers accurate order ratings and recommendations.”
“NoFraud has been fantastic. We switched from Signifyd and haven’t looked back. Better rates, vastly simpler customer service, easier touch points for service/help, chargeback protection and filing on our behalf (this was huge — of the few chargebacks we’ve gotten, NoFraud takes care of them and we’re good to go!). Super fast verifications (if/when needed). Great staff. All in all, definitely recommend going with this app!”
“Excellent communication. Easy to use service. Available to resolve and questions or concerns that arise in a timely manner.”
“NoFraud’s ability to extend internationally is great since we have no experience or knowledge in international sales. Without NoFraud, we’d have to learn everything there is to know about fraud detection in another market.”
“When I did a chargeback audit over the last 5 years before NoFraud, I saw that had I been a NoFraud customer for 10 years, I could’ve bought a boat with all the savings.”
“We didn’t realize how much money we were leaving on the table until we used NoFraud.”
“Turning NoFraud on was like a magic switch. Poof! All of a sudden our fraud problems disappeared.”
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