High-Precision Fraud Detection:
How Hoodrich Decreased Pricing by 60% 

It all started with a referral from a friend. Ben Smalley, Airbox Fulfillment Co-founder, reached out to Natalie Tobias, eCommerce Manager at Hoodrich, when he noticed a gap in operational efficiencies. Fraudulent orders were making it to fulfillment and costing the fast-growing UK-based streetwear brand tens of thousands in weekly revenue. 

Week 1: $27,000 in Fraudulent Orders – BLOCKED!

Hoodrich found that they were managing very high levels of fraud “due to the nature of both the product and our customer demographic,” says Natalie. “The amount of admin and backend work we were having to do with previous fraud systems was both clunky and time-consuming.” 

While monitoring the performance of NoFraud, Natalie was impressed by the speed, ease, and accuracy of the solution. In one week alone, the NoFraud system blocked over $27K in fraudulent orders without rejecting legitimate sales. Even more, Hoodrich used to receive five to ten emails and calls per day from angry customers asking about their canceled orders. With NoFraud, those complaints have virtually disappeared. 

“Switching to NoFraud is a no-brainer,” Natalie highlights. “The system works incredibly well; it costs less than anything else we tried and does a way better job!” With NoFraud, the Hoodrich team was able to get a hold of the losses they faced from process inefficiencies. “They are EXCELLENT at stopping the massive amount of fraud we attract on our site,” says Natalie. High precision, automated fraud prevention helped to power better product positioning and allowed Hoodrich to decrease pricing by 60%.  

The Shopify + NoFraud Difference: Unmatched Fraud Detection

Hoodrich felt the strain of fraudulent orders making it to fulfillment. Their previous fraud prevention platform (Clearsale) caused more headaches than peace. Every time an order went under review, they had to ensure their fulfillment company did not ship out the order — and once review was complete, had to notify them that the order was safe to ship. A forgotten step often resulted in a chargeback or shipping delays.

With NoFraud’s Shopify integration, Natalie found an automated solution with unmatched fraud detection precision, “it’s the only company that could uphold this level of prevention.” Natalie was able to completely remove herself and her teams from the fraud detection and prevention process. 

“We no longer get involved in the filing of chargebacks. And the AI system that runs automatically on our site means that as soon as orders come in, they are checked using [NoFraud’s] advanced technology and voided (if necessary) — and the order is canceled and never reaches our fulfillment center.” No more manual reviews, dealing with rejected customers, or the tedious process of gathering chargeback evidence. NoFraud’s high-precision fraud detection ultimately led to a 4% boost in their order approval rate.

A Sustainable Fraud Prevention Partner

Setting up NoFraud was a breeze. “Their customer service and account management is second to none,” Natalie reports. The Shopify integration was installed in less than an hour and Natalie saw an immediate impact to the business. What used to cost eight to ten hours each week to resolve, is now completely outsourced to the NoFraud automated solution and teams — a savings of 500 manual hours per year. 

“I am thrilled with NoFraud and so happy that we chose to partner with them. We would heavily advocate them to anyone who is looking for a full spectrum solution to fraud,” says Natalie. “Our focus can now rest solely on our ecommerce business and we trust fully in the fact that NoFraud is taking excellent care of our site and any potential attacks in the future.” 

With the right fraud prevention partner in place, Natalie has been able to step out of the fraud process entirely and focus on what she and her team does best: helping and delighting customers.