HydroMist Case Study
40%
increase in conversions
55%
decrease in cart abandonment
25%
increase in order volume
“The team at NoFraud is so easy to work with — they are very attentive and get everything done easily.”
Aaron Kuehner, IT Manager at HydroMist
HydroMist manufactures innovative and high-quality misting systems. Their products continually lead the industry in environmental cooling through a process called “flash evaporation.” For cooling in conditions as harsh and rugged as a steel mill or in the serenity of your own backyard, HydroMist products have the design and functionality to meet the demands for both comfort and safety. Whether portable or mountable, all these systems consist of a high-pressure pump, fan, connecting hoses, impeller-driven nozzles and controls to chill the air. HydroMist prides itself on offering many different cooling options depending on the application or customer’s needs.
NoFraud Checkout: A Better Customer Experience
The HydroMist team knew they could deliver a better checkout experience for customers. The company had grown to a point where they wanted more customizations and a level of checkout optimization that they did not have with BigCommerce. The timing was just right when NoFraud reached out to Aaron Kuehner, IT Manager at HydroMist, as they were ready to explore solutions that could match the needs of their scaling operations.
Aaron worked with NoFraud to set up customizations and integrations that helped to optimize their checkout for a better, more seamless customer experience. “The team at NoFraud is so easy to work with — they are very attentive and get everything done easily,” Aaron shares. As an early adopter of NoFraud Checkout, Aaron has been very active in providing feedback, and the NoFraud team has been responsive in making continued platform improvements.
NoFraud Checkout Reduces Cart Abandonment by 55%
With the improved checkout experience, HydroMist saw abandoned carts decrease by 55%. Improvements included reducing the number of form fields and incorporating address suggestions to eliminate errors. Dynamic fields helped to pass more orders by prompting additional information like billing address and phone number only when high-risk factors were detected and additional verification was needed. They also made sure to only show necessary details upfront, such as shipping options, cart contents, pricing, policies, and payment options to make it easy for shoppers to understand and complete purchases.
HydroMist Achieves Record-Breaking Business Growth
After using NoFraud Checkout for nearly a year, HydroMist has seen record-breaking year-over-year growth. The seamless checkout experience has increased their conversion rate by 40% and the number of orders has increased by 25%. Since implementing NoFraud Checkout, Aaron says, “The system pretty much runs on its own.” Aside from occasional customer issues, he rarely has to jump into the platform to check on things.
NoFraud Checkout has helped HydroMist increase approvals with pre-gateway fraud prevention that works in tandem with a dynamic checkout, prompting customers to fix typos or incorrect information in real-time, rather than screening orders post-gateway when the opportunity to redeem a rejected order is lost.
NoFraud Checkout
NoFraud Checkout puts trusted customers on the fast track, minimizing cart and checkout abandonment by making the checkout process as simple as possible, even for first-time shoppers. Returning customers enjoy a 1-click checkout — no account login required. Merchants can keep their business safe with a streamlined checkout that boosts transactions for good customers, while thoroughly vetting risky ones. With integrations to any eCommerce platform, NoFraud Checkout creates a seamless and delightful shopping experience for all your customers — helping to increase conversions and the number of orders passed. Grow revenue faster with NoFraud Checkout.
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