Obvi Sees 1.6% Revenue Lift and 70% Fewer Chargebacks

Top 3 Challenges

Before implementing NoFraud, Obvi faced several issues that directly impacted revenue, customer experience, and operational efficiency. These were the most pressing:

1. High Chargeback Rates

A significant portion of their revenue was being lost to chargebacks, which were not only costly but also damaging to the brand’s reputation.

2. Order Rejections

Legitimate orders were being flagged as fraudulent by Shopify, leading to lost sales and frustrated customers.

3. Time-Intensive Fraud Management

Managing fraud internally consumed valuable team resources, preventing the business from focusing on growth.

Obvi’s Results With NoFraud

Ravi describes the value simply: “With NoFraud, there’s clear ROI and reduced risk exposure.” From recovering revenue and reducing chargebacks to streamlining operations and improving customer experience, NoFraud transforms fraud prevention from a cost center into a growth driver — delivering measurable results across the business.

1.6% Increase in Order Approvals and Revenue

With NoFraud, order approval rates increased by 1.6%, allowing Obvi to capture legitimate revenue that Shopify would have flagged as fraudulent. This seemingly small lift translated into a significant incremental revenue boost, which builds over time. Thanks to NoFraud’s automation, the system runs on a “set-it-and-forget-it” basis, continually generating value without adding extra workload for the team.

Over 70% Fewer Chargebacks

By implementing NoFraud, Obvi dramatically reduced chargebacks — cutting unnecessary costs and easing the burden on internal teams. With automated, real-time decisioning in place, they were able to prevent fraudulent orders before they became a problem.

Improved Customer Experience With Fewer Denied Orders

“NoFraud has elevated our customer experience across the board. By approving legitimate orders that Shopify would’ve denied, it prevents the frustration of loyal, returning customers getting flagged — a terrible experience we’re now able to avoid,” Ravi highlights. With a meaningful drop in false declines, Obvi is able to ensure legitimate customers, including returning shoppers, can complete their purchases without unnecessary friction. This helps preserve loyalty, reduce frustration, and drive repeat business.

178+ Monthly Hours Saved With Automated Fraud Prevention

“We barely have to touch the system. It’s truly set-it-and-forget-it, and it’s helped drive incremental revenue by approving orders that would’ve otherwise been lost,” says Ravi. NoFraud’s automated system eliminated the need for constant manual oversight, saving Obvi close to 200 hours each month by reducing chargebacks and minimizing manual reviews. With only 0.04% of transactions routed to the NoFraud analyst team for manual review, the platform runs on a true set-it-and-forget-it model — saving time, reducing operational overhead, and delivering a smoother experience for customers and staff alike.