SOLE Fitness Case Study
45%
Increase in revenue
2.61%
Increase in order approvals
98%
Reduction in chargebacks
“There was an immediate impact as soon as we implemented NoFraud. We saw a substantial increase in the number of orders passed that were originally blocked by our previous solution.”
Tron Graham, CFO at SOLE Fitness
SOLE Fitness is dedicated to producing high-quality, durable exercise equipment that’s accessible to everyone. With a focus on both home and commercial use, SOLE has built a reputation for providing gym-grade performance at prices fit for anyone’s budget. By prioritizing customer feedback and employing a dedicated team of engineers, SOLE continuously strives to improve its products while maintaining a strong commitment to customer satisfaction. The company’s core values of quality, affordability, and innovation have solidified its position as a premier fitness equipment provider.
As the company successfully built a strong brand and loyal customer base, it also became a fraud target. Tron Graham, CFO of SOLE Fitness, shares their story.
When Manual Fraud Prevention Starts Eating Profits & Productivity
Before partnering with NoFraud, SOLE Fitness relied on standard credit card processor controls and another company for fraud mitigation, which was a manual and time-consuming process. “We started with basic fraud prevention measures, like matching addresses and CVVs,” says Tron. “It worked fine when our transaction volume was lower.”
As the company experienced rapid growth, they became a target for more fraud attacks. “Our business is very cyclical,” Tron highlights. “Winter sales are big, but then chargebacks start to trickle in at the beginning of the new year.” And during one particular sales cycle, Tron realized they had outgrown their manual ways.
The aftermath of the holiday season brought an overwhelming wave of chargebacks, with 64% deemed fraudulent — mostly attributed to stolen credit cards and friendly fraud. SOLE’s finance team was forced to spend countless hours reviewing orders and disputing chargebacks, diverting valuable resources away from growth initiatives. The time had come to enlist a more effective solution that would support their growth — not block it — so they turned to NoFraud.
How SOLE Fitness Achieved a 45% Revenue Increase
Because NoFraud integrates seamlessly with Shopify, where SOLE runs their business, implementation was a breeze. “We were up and running in minutes,” Tron recalls. “We were easily able to see all the orders going through the system broken down by status — pass/fail or in review — and this helped us feel confident in the platform.”
SOLE Fitness uses NoFraud’s full-service Chargeback Management and Fraud Protection. The solutions have helped the company reclaim more revenue from shoppers who were already coming to their shop but were being mismanaged by outdated systems and processes. Here’s how they did it.
SOLE Fitness Approves 2.61% More Orders
Before NoFraud, SOLE’s fraud filters were causing inaccurate pass/fail decisions that blocked legitimate orders and passed fraudulent transactions, causing an increase in manual review and, consequently, chargebacks. NoFraud’s AI-powered decision engine transformed SOLE’s fraud prevention. Tron says, “There was an immediate impact as soon as we implemented NoFraud. We saw a substantial increase in the number of orders passed that were originally blocked by our previous solution.”
By analyzing customer inputs, third-party sources containing thousands of data points, and a powerful global merchant network, the NoFraud decision engine generates the most accurate and instant decisions. The legitimate orders that were previously blocked by gateway filters were no longer an issue, resulting in fewer false positives, a 2.61% increase in approvals, and more time for the team to focus on growing their business.
SOLE Fitness Reduces Chargebacks by 98%
“NoFraud has helped us recover revenue that was previously compromised by fraud and we saw a drastic reduction in chargebacks,” Tron explains. He highlights one of his favorite aspects of the partnership is the relief NoFraud provides in managing chargebacks, along with its 100% financial guarantee to cover fraudulent chargebacks. Tron and his team no longer have to waste time worrying about building cases to fight chargebacks in representment. As he puts it, “NoFraud has relieved our team of a lot of manual hours spent fighting chargebacks and reviewing orders.”
With NoFraud, SOLE’s chargebacks have decreased by 98%. And for the chargebacks they have received, SOLE has seen an 18% increase in their win rate with NoFraud’s team of experts fighting on their behalf.
SOLE Fitness Gains 43+ Hours Back Per Quarter to Focus on Business Growth
SOLE Fitness was drowning in chargebacks. NoFraud helped alleviate a lot of pain points that were a time-consuming nightmare, stealing valuable hours from the team. With NoFraud, SOLE was not only able to reduce chargebacks and manual review, but they also reclaimed over 43 hours per quarter. That’s time invested back into growing the business and boosting revenue.
Fraud & Its Related Costs Eat Away at Profitability – NoFraud Puts a Stop to This For Growing Businesses
Fraud isn’t just about lost revenue. It’s the hidden costs in time, resources, and stress. SOLE Fitness knows this firsthand. Basic fraud prevention often masks a deeper issue: operational inefficiency. While appearing to work on the surface, basic solutions typically fall short, leaving businesses vulnerable. More sophisticated fraud prevention solutions optimize fraud operations with precision technology to support profitability. By approving more legitimate orders, reducing chargebacks and related costs, and reducing time spent manually reviewing transactions and fraud-related issues, merchants are able to reclaim more revenue. To see how this works with NoFraud, schedule time with one of our fraud experts.
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Customer Testimonials
Praise From Some of Our
Successful Customers
“5 stars across the board! We switched to NoFraud a year ago and not only did my approval rate increase drastically but pricing was also a lot more competitive. The integration is seamless and literally worked out of the box with zero changes to our current workflow.”
“NoFraud has been absolutely amazing. Before NoFraud, we were suffering from a barrage of fraud attempts, which resulted in tens of thousands of dollars of chargebacks. Once you install this app, fraudsters will give up hope. I think it’s a no-brainer.”
“Implementing NoFraud has vastly improved our business operations, not only by significantly reducing chargebacks and false positives, but by turning our inefficient fraud prevention process into a simple pass/fail decision that saves us loads of time and stress.”
“This is some of the best money we have ever spent. Integrating the app was quick and smooth, the support is fantastic and far superior to the service offered by some of their competitors. Our fraudulent orders have dropped by almost 60% since integrating NoFraud as compared to Signifyd and all orders that are charged-back are quickly reimbursed.”
“I switched to NoFraud from another guaranteed fraud prevention provider. My approval rate improved, pricing was more competitive, NoFraud customer support is superb and the user interface is intuitive and informative. My only regret is that I did not make the change sooner.”
“Normally not one to write reviews but absolutely must applaud NoFraud. I switched over from a big name competitor that dropped the ball huge on support. I’ve had no such issues with NoFraud — their support agents has been super responsive. The sales folks answered my every detailed question — even digging into API documentation. Their onboarding team was top notch. I was up and running super quick! Very happy.”
“The NoFraud app is really easy to install and set up. NoFraud’s analysis has been much more effective than the standard default Shopify fraud analysis. It catches fraud missed by Shopify and passes orders that Shopify said were high risk. Best part is, you can contact NoFraud and speak with someone.”
“The team at NoFraud are amazing. They have been a strong partner against the fraudsters. Right before we signed up we were hit with several thousand dollars of Mule Fraud. The addition of this app has definitely saved us money. Worth every penny. I would totally recommend them.”
“We can’t say enough wonderful things about the team at NoFraud. They are extremely responsive, knowledgeable, and easy to work with. The peace of mind we get from knowing that they are handling the fraud check process is invaluable. NoFraud’s system consistently delivers accurate order ratings and recommendations.”
“NoFraud has been fantastic. We switched from Signifyd and haven’t looked back. Better rates, vastly simpler customer service, easier touch points for service/help, chargeback protection and filing on our behalf (this was huge — of the few chargebacks we’ve gotten, NoFraud takes care of them and we’re good to go!). Super fast verifications (if/when needed). Great staff. All in all, definitely recommend going with this app!”
“Excellent communication. Easy to use service. Available to resolve and questions or concerns that arise in a timely manner.”
“NoFraud’s ability to extend internationally is great since we have no experience or knowledge in international sales. Without NoFraud, we’d have to learn everything there is to know about fraud detection in another market.”
“When I did a chargeback audit over the last 5 years before NoFraud, I saw that had I been a NoFraud customer for 10 years, I could’ve bought a boat with all the savings.”
“We didn’t realize how much money we were leaving on the table until we used NoFraud.”
“Turning NoFraud on was like a magic switch. Poof! All of a sudden our fraud problems disappeared.”
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