TruTech Tools Case Study
30+
hours/month manual review eliminated
The Company
TruTech Tools is a family-founded business in Mogadore, Ohio that began in 2007 as a retirement hobby for James C. Bergmann (Jim Sr.). With a lifetime of experience in the HVAC industry, both as a technician and product distributor, his mission was to provide high-precision measurement and diagnostic tools for technicians in the HVAC space, with the goal of improving the comfort, health, safety, and energy efficiency of homes around the country.
Together with his son Jim Jr., whose expertise is also recognized in the field, they grew what began as a small bedroom-based venture to a national brand, with an astounding 1000% growth in sales within their second year. Since their humble beginnings, TruTech Tools has expanded from a single-product and supplier focused distributor to a multi-product, training, and service provider that today even includes calibration and repair services. Year over year, TruTech Tools continues to enjoy a minimum growth of 20% in sales.
The Challenge
TruTech Tools occupies a unique space in the online market. Besides its most common offerings for HVAC technicians, it also sells sensitive camera equipment used to inspect buildings for energy loss. However, these products have an alternate application that makes them a target for fraudsters. As such, besides the expected fraud attempts that many online businesses experience, TruTech Tools is often targeted by highly sophisticated fraudsters posing as legitimate businesses, even impersonating multi-million-dollar corporations.
TruTech Tools needed to ensure that it was providing the highest level of fraud detection, in the most time- and human resource-efficient manner possible. Previous reliance on Kount, another fraud detection platform, did not offer satisfactory service or detection, and was confusing for staff to navigate, necessitating the personal involvement of management level personnel on a daily basis. That was a clear deficit in the program that cut into time that could have been better spent on sales and management. Because Kount was not meeting their needs, TruTech Tools’ needs, and the search began for an alternate solution.
The Solution
TruTech Tools customers are pleased with the elevated level of protection they are experiencing, particularly due to the sensitive nature of some of the products sold on the site.
Even in the event of a rare accidental “fail,” the NoFraud ticket review system is efficient and thorough, bolstered by its unique priority system that can turn around an inquiry in under two hours when marked as “high priority.” And when customers receive an email from NoFraud, it is white-labelled as TruTech Tools, giving customers a seamless and confidence-building experience, while strengthening the company’s brand image. “You guys make us look good,” exclaimed a senior sales manager.
The Results
“There’s no way a salesman who is growing a business by 20% a year should be tied to order reviews…When NoFraud came along, everyone was able to breathe a sigh of relief… It has taken the pain away from us.”
Josh Crawley
TruTech Tools Sales Manager
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Customer Testimonials
Praise From Some of Our
Successful Customers
“5 stars across the board! We switched to NoFraud a year ago and not only did my approval rate increase drastically but pricing was also a lot more competitive. The integration is seamless and literally worked out of the box with zero changes to our current workflow.”
“NoFraud has been absolutely amazing. Before NoFraud, we were suffering from a barrage of fraud attempts, which resulted in tens of thousands of dollars of chargebacks. Once you install this app, fraudsters will give up hope. I think it’s a no-brainer.”
“Implementing NoFraud has vastly improved our business operations, not only by significantly reducing chargebacks and false positives, but by turning our inefficient fraud prevention process into a simple pass/fail decision that saves us loads of time and stress.”
“This is some of the best money we have ever spent. Integrating the app was quick and smooth, the support is fantastic and far superior to the service offered by some of their competitors. Our fraudulent orders have dropped by almost 60% since integrating NoFraud as compared to Signifyd and all orders that are charged-back are quickly reimbursed.”
“I switched to NoFraud from another guaranteed fraud prevention provider. My approval rate improved, pricing was more competitive, NoFraud customer support is superb and the user interface is intuitive and informative. My only regret is that I did not make the change sooner.”
“Normally not one to write reviews but absolutely must applaud NoFraud. I switched over from a big name competitor that dropped the ball huge on support. I’ve had no such issues with NoFraud — their support agents has been super responsive. The sales folks answered my every detailed question — even digging into API documentation. Their onboarding team was top notch. I was up and running super quick! Very happy.”
“The NoFraud app is really easy to install and set up. NoFraud’s analysis has been much more effective than the standard default Shopify fraud analysis. It catches fraud missed by Shopify and passes orders that Shopify said were high risk. Best part is, you can contact NoFraud and speak with someone.”
“The team at NoFraud are amazing. They have been a strong partner against the fraudsters. Right before we signed up we were hit with several thousand dollars of Mule Fraud. The addition of this app has definitely saved us money. Worth every penny. I would totally recommend them.”
“We can’t say enough wonderful things about the team at NoFraud. They are extremely responsive, knowledgeable, and easy to work with. The peace of mind we get from knowing that they are handling the fraud check process is invaluable. NoFraud’s system consistently delivers accurate order ratings and recommendations.”
“NoFraud has been fantastic. We switched from Signifyd and haven’t looked back. Better rates, vastly simpler customer service, easier touch points for service/help, chargeback protection and filing on our behalf (this was huge — of the few chargebacks we’ve gotten, NoFraud takes care of them and we’re good to go!). Super fast verifications (if/when needed). Great staff. All in all, definitely recommend going with this app!”
“Excellent communication. Easy to use service. Available to resolve and questions or concerns that arise in a timely manner.”
“NoFraud’s ability to extend internationally is great since we have no experience or knowledge in international sales. Without NoFraud, we’d have to learn everything there is to know about fraud detection in another market.”
“When I did a chargeback audit over the last 5 years before NoFraud, I saw that had I been a NoFraud customer for 10 years, I could’ve bought a boat with all the savings.”
“We didn’t realize how much money we were leaving on the table until we used NoFraud.”
“Turning NoFraud on was like a magic switch. Poof! All of a sudden our fraud problems disappeared.”
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