WHP Global Boosts Order Approvals by 2.8% and Adds $175,000 in Revenue

Top 3 Challenges

WHP Global’s eCommerce operations faced significant obstacles that strained the customer experience team and hindered growth. These challenges demanded a proactive, automated solution to protect revenue and free up critical resources.

1. Inaccurate Fraud Detection (Failing Legitimate Orders and Approving Fraudulent Transactions)

WHP Global previously relied on Shopify’s Fraud Filter, which fell short in delivering the accuracy needed to approve legitimate orders while effectively catching fraud attempts. Valid transactions were frequently flagged as suspicious, resulting in unnecessary manual reviews and delayed order processing. This inefficiency not only led to lost revenue but also frustrated customers with needless friction in their shopping experience.

At the same time, Shopify’s built-in tools flagged some fraudulent orders, but the manual review process proved both time-consuming and inefficient. Team members had to dedicate valuable hours to verifying these flagged transactions, delaying order fulfillment and adding operational strain. This dual challenge — lost legitimate revenue and inefficient fraud management — highlighted the need for a more precise and automated solution.

2. Chargeback Challenges

Chargebacks were a frequent and costly issue for WHP Global, significantly straining their growth. They struggled with a lack of confidence in their ability to effectively fight chargebacks, unsure of what each bank and credit card company required during the representment process. With every institution demanding different evidence, WHP Global often found themselves at a loss, even when they believed their documentation clearly proved fraud. Unfortunately, these efforts frequently ended with the decision favoring the (fraudulent) customer, leaving WHP Global frustrated and their outcomes inconsistent and unreliable.

3. Operational Inefficiency Created Shopper Friction

Adding to these challenges, the need for extensive manual intervention stemming from chargebacks and inaccurate fraud screening created operational bottlenecks. Customer service teams were pulled away from high-value activities like enhancing loyalty programs and responding to customer inquiries to focus on reviewing fraudulent orders, which limited their ability to drive growth. These inefficiencies also caused processing delays, subjecting legitimate customers to unnecessary scrutiny, frustration, and a potential loss of trust.

WHP Global’s Results With NoFraud

With NoFraud, WHP Global harnesses the power of advanced fraud prevention to protect revenue and streamline operations. By automating transaction reviews and stopping fraud in real-time, NoFraud enhances WHP Global’s bottom line and delivers a frictionless customer experience. Its precision optimizes efficiency to reduce costs, increase revenue, and enable WHP Global to focus on serving legitimate customers. NoFraud’s proactive approach drives growth and positions WHP Global for lasting eCommerce success.

$175,000 Annual Revenue Increase

NoFraud’s advanced fraud detection and management was able to approve orders that were being blocked by previous solutions, unlocking nearly $200,000 in additional annual revenue. And because these optimizations were made after all other expenses, every dollar less the cost of goods directly contributed to profit on the bottom line. This ensures more legitimate customers complete their purchases without unnecessary interruptions, directly contributing to growth for brands under WHP Global’s management.

2.8% Approval Rate Increase

NoFraud’s more precise decision-making has increased the approval rate on orders by 2.8%, ensuring that valid orders are processed quickly and efficiently. This streamlined process enhances both revenue retention and customer satisfaction, minimizing the friction that can occur when fraud screening is inaccurate.

$5,500 in Fraudulent Orders Prevented Each Month

By blocking fraudulent transactions before they’re processed, NoFraud eliminates chargeback losses entirely. This proactive fraud prevention approach provided WHP Global with financial stability and allowed the team to focus on other high-priority initiatives.

33+ Hours Saved Monthly

With NoFraud Chargeback Management and the platform’s automation drastically reducing the need for human intervention, the WHP Global team was able to gain more than 33 hours each month. The platform’s improved screening accuracy minimizes manual reviews, while NoFraud’s dedicated Chargeback Management team handles disputes, leveraging their expertise to win more cases. This time savings allows WHP Global to focus on building stronger relationships with real customers and driving meaningful growth.