Wine Chateau Case Study
2%
Approval rate increase
$20k
Annual overhead savings
$40k
In annual chargebacks eliminated
The Company
Wine Chateau is one of the longest-operating online wine retailers, offering a vast selection of over 17,000 premium domestic and imported wines from around the world. Though it began 40 years ago as a brick and mortar store, and continues to operate three retail wine stores in New Jersey, Wine Chateau’s largest source of revenue is its online store, winechateau.com, making credit card fraud prevention a critical aspect of their daily operations.
Despite their best efforts, Wine Chateau’s gateway filters and manual review process failed to provide the level of security that the company needed to fight fraud. In the year before implementing NoFraud, Wine Chateau incurred over $40,000 in chargebacks.
They knew there had to be a better way.
The Challenge
In 2016, Wine Chateau knew its current fraud prevention solution had room for improvement. Employing a combination of automated gateway filters and manual screenings, Wine Chateau’s fraud prevention system was inefficient and costly.
The basic gateway filters they enabled automatically declined 3 percent of their transactions, and their manual review process declined an additional 0.5 percent of orders, resulting in an overall order decline rate of 3.5 percent. Many legitimate orders were cancelled, resulting in upset customers and increased customer service inquiries. Making matters worse, their manual review process frequently delayed shipments, especially during busy seasons or when the company was short-staffed, and cost Wine Chateau $20,000 in annual overhead to maintain.
The Solution
When Wine Chateau replatformed their site to Shopify, they researched the various fraud prevention options available to them. Ultimately, they decided on NoFraud, specifically because of their thorough and highly effective review process. One of Wine Chateau’s biggest challenges was the declining of legitimate orders, and they were attracted to NoFraud’s process of validating high-risk orders without necessitating Wine Chateau to provide proof of the orders’ validity.
Integrating NoFraud took less than 10 minutes. After the client downloaded the app from the Shopify app store, NoFraud’s intelligent review system immediately got to work, accurately identifying actual fraudulent transactions.
“Implementing NoFraud has vastly improved our business operations, not only by significantly reducing chargebacks and false positives, but by turning our inefficient fraud prevention process into a simple pass/fail decision that saves us loads of time and stress.“
Sourabh Abrol
CEO, Wine Chateau
The Results
Since beginning to use NoFraud, Wine Chateau has seen major cost savings. What’s more, the manpower that was previously needed to conduct manual screenings has been redeployed to tasks that add revenue to the company. And, as for any remaining chargebacks that managed to pass through NoFraud’s system, NoFraud reimbursed them under their Chargeback Protection Guarantee.
2%
Approval rate increase
$20k
Annual overhead savings
$40k
In annual chargebacks eliminated
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Customer Testimonials
Praise From Some of Our
Successful Customers
“5 stars across the board! We switched to NoFraud a year ago and not only did my approval rate increase drastically but pricing was also a lot more competitive. The integration is seamless and literally worked out of the box with zero changes to our current workflow.”
“NoFraud has been absolutely amazing. Before NoFraud, we were suffering from a barrage of fraud attempts, which resulted in tens of thousands of dollars of chargebacks. Once you install this app, fraudsters will give up hope. I think it’s a no-brainer.”
“Implementing NoFraud has vastly improved our business operations, not only by significantly reducing chargebacks and false positives, but by turning our inefficient fraud prevention process into a simple pass/fail decision that saves us loads of time and stress.”
“This is some of the best money we have ever spent. Integrating the app was quick and smooth, the support is fantastic and far superior to the service offered by some of their competitors. Our fraudulent orders have dropped by almost 60% since integrating NoFraud as compared to Signifyd and all orders that are charged-back are quickly reimbursed.”
“I switched to NoFraud from another guaranteed fraud prevention provider. My approval rate improved, pricing was more competitive, NoFraud customer support is superb and the user interface is intuitive and informative. My only regret is that I did not make the change sooner.”
“Normally not one to write reviews but absolutely must applaud NoFraud. I switched over from a big name competitor that dropped the ball huge on support. I’ve had no such issues with NoFraud — their support agents has been super responsive. The sales folks answered my every detailed question — even digging into API documentation. Their onboarding team was top notch. I was up and running super quick! Very happy.”
“The NoFraud app is really easy to install and set up. NoFraud’s analysis has been much more effective than the standard default Shopify fraud analysis. It catches fraud missed by Shopify and passes orders that Shopify said were high risk. Best part is, you can contact NoFraud and speak with someone.”
“The team at NoFraud are amazing. They have been a strong partner against the fraudsters. Right before we signed up we were hit with several thousand dollars of Mule Fraud. The addition of this app has definitely saved us money. Worth every penny. I would totally recommend them.”
“We can’t say enough wonderful things about the team at NoFraud. They are extremely responsive, knowledgeable, and easy to work with. The peace of mind we get from knowing that they are handling the fraud check process is invaluable. NoFraud’s system consistently delivers accurate order ratings and recommendations.”
“NoFraud has been fantastic. We switched from Signifyd and haven’t looked back. Better rates, vastly simpler customer service, easier touch points for service/help, chargeback protection and filing on our behalf (this was huge — of the few chargebacks we’ve gotten, NoFraud takes care of them and we’re good to go!). Super fast verifications (if/when needed). Great staff. All in all, definitely recommend going with this app!”
“Excellent communication. Easy to use service. Available to resolve and questions or concerns that arise in a timely manner.”
“NoFraud’s ability to extend internationally is great since we have no experience or knowledge in international sales. Without NoFraud, we’d have to learn everything there is to know about fraud detection in another market.”
“When I did a chargeback audit over the last 5 years before NoFraud, I saw that had I been a NoFraud customer for 10 years, I could’ve bought a boat with all the savings.”
“We didn’t realize how much money we were leaving on the table until we used NoFraud.”
“Turning NoFraud on was like a magic switch. Poof! All of a sudden our fraud problems disappeared.”
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